Communication Plan
The Marketing and Communications Strategy outlines how the UKRLP will meet the objectives of:
- to promote broad awareness of the UKRLP concept and project across all relevant sectors;
- to communicate the benefits of positive engagement with the UKRLP and generate active buy in from the key stakeholder groups;
- to stimulate an honest, challenging and constructive on-going dialogue with all those organisations with a legitimate interest in the system and its use;
- to establish accessible channels for feedback on all relevant issues associated with the planning and implementation of the UKRLP;
- to convene a User Group , host events and develop marketing materials to support the objectives as set out.
The UKRLP Overview Leaflet has a brief overview of the UKRLP.